Douglas Rushkoff » President Obama
Likewise, the election of a black man to the presidency is a cue that something has changed. As my friend, Ari Wallach explained to me on my new radio show last night, it’s a kind of “shock and awe.” There’s a thoughtful, progressive and black president-elect on the cover of the New York Post. The cognitive dissonance this generates is an opportunity to reprogram. It’s what advertisers and social programmers try to do in pretty much every communication they make. It’s as big a disconnect and reconnect as 9-11 was, only constructive instead of destructive. A narrative is broken; another is born.
But this new narrative is not the story of how we are led by some new person. It’s the story of how we lead ourselves. It’s about how we accept the cue to act.
Posts
